Set of questions
1- Write down 5 slogans for products recently advertised :
- I'm loving it - Mcdonalds
- Just do it - Nike
- Every little helps - Tesco
- Taste the rainbow - skittles
- Because your worth it - Lo'real
2- Which advertisers have used shock tactics lately and why are they shocking:
Charity " Water aid " use shock tactics in their advertisements by using children who are anorexic and are having to drink dirty water. They may have done this to gain an empathic reaction from audiences making them feel more venerable to donate.
3- Write down as many stereotypes found in advertising as you can, try and link them to actual campaigns:
- All black people eat chicken - KFC
- Females can't make milkshakes - Burger king
- Only mums should do the food shopping - Iceland
- Only women do the domestic duties in the house - JML/ Dyson
- Men are in charge of the DIYS in the household- B&Q
- Men are in control of the lawn - Kobalt
- Dumb blondes - Mercedes E class advert
4 - Give an example of an elite person in a current advertising campaign -
Usian Bolt in vodaphone, Virgin media and argos advertisements.
5- Find as many uses for music in adverts as you can -
- Recognition
- Enigma
- excitement
- Helps create a judgement created by audiences
- Product recall
6- Find 5 examples of ' reward and punishment' persuasion in current campaigns:
- Unicef - Donate to help save lives or let people die
- British heart foundation - Donate blood or let people die
- Iceland - shop with us or you'll waste money
- Poundworld- If your not shopping with us, again your wasting money \
- Apple - Buy from us or be considered as boring
