Fay- Cross platform advertising

Ayanna Korsah

Media - Fay 

27 September 2017

CROSS- PLATFORM ADVERTISING

Media Studies

What is cross-platform advertising?

Cross-platform, also known as ‘ cross- media ‘ involves the concept of being able to advertise/promote a company or campaign throughout different platforms. An example of cross-platform advertising would include the action of promoting, for example a new clothing item on platforms such as  news papers, social media eg Instagram and Snapchat as well as posters. This includes both a mixture of print media and emedia, Print media consists of media that is printed and broadcasted for example news papers where as media consists of media that is spreader via the internet for example through online chat rooms or social network accounts. 

Why use cross- platform advertising?

Cross-platform advertising is useful for advertising as it reaches wide spread audiences in  the shortest amount of time, compared to any other platforms belonging to cross platform as well as being cheaper to produce. This method of promoting is also ideal as it is able to reach other countries internationally which equals a wider spread audience.  Cross platform advertising in terms of emedia is also ideal as its almost free. This is because the publisher hasn't got to spend extra money on paper, ink and money to send newspapers around to designated areas, local or not. This then leads to more profit within a company or organisation. Because of this, they are able spend the money on improvements and still have remains of money left over for something else. 

Is cross-platform advertising the only promoting platform?  

No. Another good promoting platform other than cross-platform advertising  would consist of selling merchandise such as tops, badges, pens etc. Selling merchandise is also ideal as not only does it help the company or organisation  gain another source of income but also, create a sense of brand loyalty towards buying customers. This method also gives an impression of audiences doing the promotion for you. This method may also be ideal as it ensures that advertising isn't just aimed at a specific type audience for example the elderly or young people which also promotes equality between ages in society

David- Meghan Trainor

Media studies 

Ayanna Korsah

David 

Representations on Meghan Trainor music video - ‘ Dear future husband ‘.

Meghan Trainor is a famous artist who is widely known for her songs, including her number one hit ‘ All about the bass ‘ as well as relating all her songs back to men.

The name of this music video alone ( Dear future husband ) suggests the theory of the typical type of women who simply just rely on men. This is because the title gives the impression to audiences that she needs a second half, someone to love her in order for her to survive. The word ‘ husband’ contained within the title also suggests that male female relation with the religious concept of marriage. Having to commit themselves to one another. 

In the video, Mehgan portrays herself as the typical women by scrubbing the floor, appearing to cook, as well as being able to satisfy a mans needs within the bedroom. She does this by having wide camera shots that not only show her but also the setting as well as having the use of mise en scene, using the scrub and soapy water to help imply that she is cleaning. Carrying on from the use of mise en scene, Meghans outfit choices also help to give a representation on who she is. For example in the first scene, she appears to be wearing a cheater print top with complimentary colours of red and blue which could suggest the idea of provocativeness with the red and cheater print yet cool with the blue which is a balance some men may seek within a relationship. However this concept also sexually exploits Mehgan Trainor and other female audiences as they may begin the think you need to please a man in order for him to stay. This message could also come across differently depending on the age of the audience viewing it. 

Meghan also features in close up shots throughout the music video not only to provide herself with adequate recognition but also to show off her air brushed look. The fact that Mehgan has been airbrushed and edited gives off the impression that every female has to be ‘ perfect ‘ with the blemish free skin, bright eyes and no tired bags underneath the eyes in order to find a parter. However she also breaks a typical female stereotype of being able to cook by not being able to cook.

In another scene, she appears to be on a boat with a male with him rowing it which shows a sense of male dominance. 

David - Representations of men in the media

Fay half term homework

Fay
Half term homework.


Unique selling point for skincare product -

For our skin care product, our unique selling point is going to be carried out by having unique ingredients that are different from every other skin care product. We are going to achieve this by using ingredients such as:

-  Lemon and a small amount of an special ingredient called phthalates used help lighten dark areas, blemishes and help get rid of spots
- Vaseline for moistness of the skin and to help create a shield against pollution that contributes to bad skin and wrinkles
- Milk for softening of the skin and youthfulness
- Honey for hydration
- Rose extracts to act as an antiseptic, help prevent spots, minimise redness and soothe irritation.

With all these ingredients contained in the product, the cream is suitable for all ages with any skin type.