Music Videos

J- cole wet dreams - 

The purpose of wet dreams is to promote both J cole himself as well as the song itself. Throughout the whole music video of wet dreamz by j-cole, his story about how he lost his virginity is told through the use of dogs playing the role of him and the girl, along side him singing along. The video starts off with a tracking shot of J-cole himself walking his dog ( which later symbolises himself ) to a dog care centre which is used to resemble the school in which J-cole and his lover went to as children. The dogs are also shown to be on leashes which could suggest the protection coming from both J-cole and his lovers parents. After this, we then get close ups of the dogs themselves as a sense of introduction to the role. Despite that, the video has quite high key lighting which could signify J coles happiness and excitement 

Throughout the whole music video, the characters are all wearing casual clothing which can suggest a sense of normality in J cole. This can implies that the narrative on the story is based before his fame and uprising. This shows that neither genders are exploited or under represented but instead are being shown equally instead of sexual objects or aggressive. This factor also suggests that people were seen as ‘ normal  ‘ and not seen for anything in particular eg sex. The mise en scene is also what would be apart of a persons essential everyday life. 

In terms of editing, the music video contains  a slow yet steady pace of a fading effect when going from the music video to close ups of the dogs to romanticise the moment and create a sense of ‘ POV ‘ so audiences can get a feel of how he was feeling in the moment. The music video seems to be targeted towards an older generation ranging from around 18 to mid 20s. This is because the song is explicit as he talks about sexual activity and his experiences with it yet still being upbeat; this may be appealing to this type of age range because of that. 

Yxng Bane Rihanna - 

Within this music video, Yxng Bane is barely shown to be present and instead is taken over by a female. The video is about how he feels about a certain female in which we don't know and how he thinks they should treat each other . The video also starts  off with ' Yxng Bane - Rihanna ' as a title so audiences are familiarised with the song and who sings it followed by a wide shot  of typical london streets so those watching also get a slight insight to his background and where he grew up. This lasts for a few seconds. After that scene, we get a shot of Yxng Bane himself with his hand over his face in very dark, low-key lighting. The low-key lighting could suggest privacy and a sense of mystery to how he actually feels about the girl who he proclaims to be sining about. Maybe theres a story behind what he's saying? After that, we as audiences are introduced to the female who will be taking over majority of the video. She wears a long yet oversized top with one shoulder down and bra straps on show which we could be implied to be Yxng Banes top. Her wearing this type of clothing can prove her to being proven as a sex object as it seems as if she is trying to be erotic.