David - Representations of men in the media

Fay half term homework

Fay
Half term homework.


Unique selling point for skincare product -

For our skin care product, our unique selling point is going to be carried out by having unique ingredients that are different from every other skin care product. We are going to achieve this by using ingredients such as:

-  Lemon and a small amount of an special ingredient called phthalates used help lighten dark areas, blemishes and help get rid of spots
- Vaseline for moistness of the skin and to help create a shield against pollution that contributes to bad skin and wrinkles
- Milk for softening of the skin and youthfulness
- Honey for hydration
- Rose extracts to act as an antiseptic, help prevent spots, minimise redness and soothe irritation.

With all these ingredients contained in the product, the cream is suitable for all ages with any skin type.

Fay - set of questions

FAY

                                                                     Set of questions

1- Write down 5 slogans for products recently advertised :

• I'm loving it  - Mcdonalds 
• Just do it - Nike 
• Every little helps - Tesco 
• Taste the rainbow - skittles 
• Because your worth it - Lo'real 

2- Which advertisers have used shock tactics lately and why are they shocking:

Charity " Water aid " use shock tactics in their advertisements by using children who are anorexic and are having to drink dirty water. They may have done this to gain an empathic reaction from audiences making them feel more venerable to donate.

3- Write down as many stereotypes found in advertising as you can, try and link them to actual campaigns: 

• All black people eat chicken - KFC 
• Females can't make milkshakes - Burger king 
• Only mums should do the food shopping - Iceland 
• Only women do the domestic duties in the house - JML/ Dyson
• Men are in charge of the DIYS in the household- B&Q
• Men are in control of the lawn - Kobalt 
• Dumb blondes - Mercedes E class advert 

4 - Give an example of an elite person in a current advertising campaign  - 

Usian Bolt in vodaphone, Virgin media and argos advertisements. 

5- Find as many uses for music in adverts as you can - 

• Recognition 
• Enigma 
• excitement 
• Helps create a judgement created by audiences
• Product recall 

6- Find 5 examples of ' reward and punishment' persuasion in current campaigns:

• Unicef - Donate to help save lives or let people die 
• British heart foundation - Donate blood or let people die 
• Iceland - shop with us or you'll waste money 
• Poundworld- If your not shopping with us, again your wasting money \
• Apple - Buy from us or be considered as boring 

Representations in moving-image media 

Throughout the whole platform of moving image media, there are many representations that can be portrayed other than just the usual including age, ethnicity, gender and class. Instead, representations can be made on so much more including the areas and countries in which people live in and places in which they work. 

Representations on people can be made especially through mise en scene. This includes through the use of crops and outfits that the people represented use or wear. For example when black members of a cast  relating to a particular genre movie e.g. black history, they tend to wear poor looking clothing and always seem to be doing some type of cleaning or childminding to help represent slavery. Mise en scene is also used to help great enigma towards audiences and help dramatise what may be taking place. It also helps to trigger an emotive response from audiences allowing them to feel more engaged with the members of the cast. Another way representations can be made in moving-image media is through the settings of the scenes. for example, if a person is shown to live in a rich area or to have expensive items they are then represented as wealthy and shown to be above everyone else.

https://www.youtube.com/watch?v=z02Ie8wKKRg

Within this trailer, you can begin to see a clear division on the representations portrayed. For example a division is made between the caucasian and black people though the way they're dressed ( mise en scene), the housing as well as even the language used. I know this because within the trailer, the black people appear to be wearing raggedy clothing with lots of holes highlighting lack of money and care. where as the caucasians were wearing rich looking clothes to help indicate their wealth, again showing a clear division between the two ethnicities. From my own knowledge, I know that during the era in which the setting of the move is made in, the caucasians were seen as a priority over the black people and therefore thought it was acceptable to use them as slaves.